How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era » Nieman Journalism Lab

“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”

Source: How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era » Nieman Journalism Lab

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