A Splashy Way to Get Event Guests to Take Photos

One Campaign debuted a projection of photos that constantly updated at its philanthropy event at the Hudson Hotel. While guests posting photos of themselves at an event on social media has become the norm, event photo sharing reached new heights when attendees at a recent event in New York were able to see their photos projected almost instantly on the front of a hotel.To draw attention to its “Poverty Is Sexist” campaign, international campaigning and advocacy organization One Campaign showcased an interactive art installation that involved projecting a series of constantly updating photos—many of which were taken in real time—on the façade of the Hudson Hotel.The projection, which debuted at the organization’s philanthropic event on September 27, was a physical activation of what started as a social media campaign earlier this year.

Source: A Splashy Way to Get Event Guests to Take Photos


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