Ingenious Storytelling Gets Great Response from Science Nerds

Ingenious Storytelling Gets Great Response from Science Nerds.

Ardath Albee

The exceptional industry storytelling catalyzed by Emerson’s 125th anniversary is one of the reasons Kathy is a finalist for Content Marketer of the Year. The award will be announced at Content Marketing World this September. Kathy shares more about how Emerson approached the anniversary celebration internally and externally to reinvigorate a brand that’s never strayed from its DNA.

  • Celebrate is about right now. It gives permission to take a deep breath and enjoy the fun of success – if only for a brief moment.
  • Challenge is about the difficult opportunities that are always ahead and the edgy excitement that goes with attempting something that’s never been done before.
  • Consider It Solved is about Emerson’s fabulous long legacy and the warmth of those who come before us. Those of us who are connected to Emerson need to live up to that legacy and take on the responsibility to leave Emerson and the world a better place than we found them.
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