Fundraising vs Sponsorship! Here are the 4 Things I’ve Learned | The Sponsorship Collective.
by cbaylis | Aug 25, 2015 |
This post flows nicely from last week’s post about the differences between Individual Giving and the Cause Marketing sales process. In that post I argue that the two worlds are different, very different, but that the best fundraisers have the transferable skills needed to make it work.
This week I caught up with Maeve Strathy (yes THAT Maeve Strathy!). Maeve is one of those fundraisers who makes both types of fundraising work. I am firmly in the camp of “cause marketing specialist who makes it work in the world of individual giving” and Maeve is in the “other” camp- and does both well. I suspect there are far more full service fundraisers called upon to do cause marketing and sponsorshipthan the other way around and so I am very excited to be teaming up with Maeve on this post.