Facebook Rolls Out Its “Donate Now” Button To Nonprofits | TechCrunch.
Today, Facebook announced that it’s opening up its donate button as an available call-to-action for all nonprofits’ pages and linked advertisements.
A Facebook spokesperson told TechCrunch in a statement:
Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same. We’re inspired by how much good comes from these connections, so we’ve added ‘Donate Now’ calls-to-action on Pages and link ads to make those connections easier than ever.
Facebook rolled out a “Donate” button in late 2013 with specific partners like the American Cancer Society and The Red Cross. For nonprofit partners, the button was seamlessly integrated into pages and the donation took place internally with credit card info that could be stored on the site.