How To Use Video To Enhance Your Email Marketing Campaigns.
But Facebook and Twitter have learned in the last few months that video brings a little magic to the feed. People actually watch videos! In fact, in a study by GetResponse of nearly one billion emails, those containing video had a 96% higher click-through rate than those without.
Why not apply that lesson to your email campaign, and include a video? Videos are the next best thing to being there in person. You can inform and entertain while being respectful of your audience’s time. They’ll certainly stand out in an inbox full of text and bad formatting. And science has shown that audiences retain information better in video form than in text.