What Donors Want to Hear Before a Fundraiser Seeks a Big Gift – The Chronicle of Philanthropy

What Donors Want to Hear Before a Fundraiser Seeks a Big Gift – The Chronicle of Philanthropy.

By Holly Hall

“Fundraisers spend way too much time strategizing about how to ask and far too little time on creating an environment in which philanthropists can become informed and deeply engaged partners,” writes Ronald J. Schiller in Belief and Confidence: Donors Talk About Successful Philanthropic Partnerships.

“Fundraisers who worry about how to separate people from their money,” he writes, “are left in the dust by those whose principal concern is enabling philanthropists to make their biggest and best contributions to society.”

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