Q&A: What’s New in Event Analytics

Q&A: What’s New in Event Analytics.

By Mitra Sorrells interviews 

Art Borrego is C.E.O. of Alliance Tech, a provider of event technology solutions for trade shows, conferences, and events.

Technology now makes it relatively easy—and affordable—to collect data on attendees and analyze it in real time. This understanding of attendees’ interests and behaviors facilitates the development of responsive marketing strategies, helping planners meet their objectives and ultimately increase the R.O.I. of their conferences, trade shows, and other events. Art Borrego is C.E.O. of Alliance Tech, an event technology solutions provider focused on business intelligence. He spoke to BizBash about the current state of event analytics and how the data can be used effectively.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s