More Than Personas: How to Know What Your Audience Really Wants

More Than Personas: How to Know What Your Audience Really Wants.

Ann Gynn

We asked the presenters for Content Marketing World 2015 and some friends of CMI to share how they truly focus on their audiences (besides creating personas). Almost all their answers fall into a few broad categories – connect in real life, monitor social, and dig deeper with data. Read on for some of their insightful comments to help tune into your audience with razor-like precision.

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