5 Trends in the Top 50 Mailers of 2015 – Target Marketing

5 Trends in the Top 50 Mailers of 2015 – Target Marketing.

1. Fundraisers Back on Top
After a lull in 2014, when only seven nonprofits made the Top 50, the category bounced back this year to 10 total. That’s still a far cry from the days when we had 20 to 25 nonprofits every year, but it’s enough to make nonprofit the largest sector on this year’s list.

3. There Are 16 New Mailers on the List
Since we moved to using Who’s Mailing What! data two years ago, we have not tracked how many companies were new to the Top 50. Now we are, and the number is an impressive 16. “Who’s mailing what?” continues to be a very fluid question year-to-year.

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