The Red Cross, Uber, and the Danger of Corporate/Nonprofit Partnerships | Nonprofit Quarterly

The Red Cross, Uber, and the Danger of Corporate/Nonprofit Partnerships | Nonprofit Quarterly.

Attempts to enhance corporate reputations through sponsorship are, of course, nothing new, but doing so holds risks for nonprofits, which are linking their presumably good names to ones with more reputational problems. And, indeed, the reputation of Uber has a few “spots” that could do with an application of Twinkle Polish. Take the criticisms of “surge pricing” that led to an Uber “Ride for a Cause” promotion, which saw them partner with six New York City charities in March of last year. More alarming have been accusations of sexual assault by Uber drivers. A website run by the Taxicab, Limousine & Paratransit Association (TLPA) keeps tabs on accusations against Uber and Lyft. TLPA, naturally, can scarcely be described as a disinterested party. They accuse the two ridesharing rivals of failing to provide adequate insurance, evading background checks, and more. In Delhi, India’s capital city, Uber was forced to stop operating after accusations of rape were made against a driver. (Boston is seeing similar charges lodged against one of its drivers.)

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