Salesforce rolls out Instagram marketing tools | Marketing Magazine

Salesforce rolls out Instagram marketing tools | Marketing Magazine.

The news is more evidence that Instagram has grown beyond a stage for niche and one-off campaigns, and is becoming a key component of marketers’ overall digital strategy. Though social management dashboards like Sprout and Cyfe have long been able to publish and analyze Instagram content, CRM is a whole different ball game. Salesforce says by hooking up its Active Audiences data management platform to Instagram, it can put marketers’ first-party data to use targeting customers with paid ads, as it currently does on Facebook, Twitter and LinkedIn.

 

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