Facebook’s new live events feature hopes to take on Snapchat | The Verge

Facebook’s new live events feature hopes to take on Snapchat | The Verge.

The new feature represents Facebook’s entry into a growing market catering to behind-the-scenes, real-time looks at live events around the world. Twitter has long thrived on such live events, and the company is focusing even more heavily on events with a major new feature codenamed “Project Lightning.” Snapchat’s Our Story featuresimilarly capitalizes on the buzz around events happening in real time. All three seek to connect their users with first-person accounts as they happen, instead of relying on traditional media reports.

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