4 Ways to Build Content Marketing Authority with SlideShare.
Lee Odden on Aug 3rd, 2015 Content Marketing
One of those tools is SlideShare. As a platform for hosting authoritative content, marketers can use SlideShare to build influence amongst interested subscribers, visitors from social networks like LinkedIn and readers that pull themselves to SlideShare content through search engines.
There are many forms of content published on SlideShare. Four types that are particularly useful for differentiating your brand and creating authority include: evergreen, co-created, repurposed and curated content.
Here’s how content marketers can use these 4 types of content on SlideShare as a content marketing secret weapon for building authority, trust and reach where it matters most.