Twitter Makes Its Case To Be A Major Video Player At VidCon

Twitter Makes Its Case To Be A Major Video Player At VidCon.

But that has changed in the last six months, as Twitter has picked up the pace with a succession of new video features and acquisitions. Twitter has now introduced consumer video uploading, purchased video analytics provider/influencer broker Niche, launched live streaming app Periscope and rolled out auto-play video.

“We’ve just seen this massive transformation,” Singh said, “to the point that it’s less and less common that you ask someone about video on Twitter and they say, ‘Oh, you mean Vine.’”

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