9 Reasons Why Peer-to-Peer Fundraising Is So Effective

9 Reasons Why Peer-to-Peer Fundraising Is So Effective.

Jay Love

Co-Founder & CEO at Bloomerang

Why is peer-to-peer out-pacing other fundraising channels by such a wide margin? Here are nine possible reasons:

  1. P2P empowers a large quantity donors to give small amounts
  2. P2P allows individuals to support very specific projects
  3. P2P provides regular updates and feedback on project progress
  4. P2P providers enable “best practices” in communications (third-party giving pages are typically optimized for look and feel to generate donations)
  5. P2P, as the name implies, truly takes advantage of existing personal relationships
  6. P2P projects are easily discoverable and via social media, email and other digital channels
  7. P2P takes advantage of gamification by encouraging giving levels and rewards
  8. P2P enables peer recognition (people love to put their philanthropy on display!)
  9. P2P makes it easy to give via a mobile device
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