What It Feels Like to Go Viral – Pacific Standard

What It Feels Like to Go Viral – Pacific Standard.

Let’s get some definitional housekeeping out of the way: There is no pageviews threshold for what a piece of #content needs in order to, as they say, “go viral.” It’s a moving target that shifts from person-to-person, organization-to-organization, on a monthly, even daily, basis. If you normally have 2,000 daily readers, then you get 20,000, that’s viral. If you’re the New York Times and you get 20,000, something has gone horribly wrong. Pageviews matter, but relativity matters more.

 

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