Make-A-Wish launches first Canadian-made PSAs | Marketing Magazine

Make-A-Wish launches first Canadian-made PSAs | Marketing Magazine.

MICHELLE DIPARDO 

Make-A-Wish Canada is encouraging young philanthropists to get into the giving spirit with “FUNraising,” a tongue-in-cheek series of videos that demonstrate how easy it can be for kids to collect money.

Developed by Zulu Alpha Kilo (the organization first partnered with the shop in 2013 for the Kringl: The Proof of Santa app), the effort is anchored by three 30-second PSA’s titled, “Snare” “Grandma” and “Lollipop.” The spots, which showcase clever kids who find some pretty ingenious ways to dig up money, are currently running online and on TV across English Canada.

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