The 4 C’s of Nonprofit Storytelling

The 4 C’s of Nonprofit Storytelling.

One sure way to unlock the giving potential of your donors is to communicate a compelling and effective story in your appeals. But telling stories can be difficult for some, especially if you don’t understand what makes a good story work. 

There are four building blocks of a powerful fundraising story. I call them the 4 C’s.

  1. Character
  2. Connection
  3. Conflict
  4. Conquest
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