6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months

6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months.

“Best practices” may ignore the most fundamental rule of marketing: Know your customer. Someone’s arbitrary best practice might actually be the worst practice for your particular website, industry, niche and audience.

The fact is, there are no such things as universal best practices. There are only best practices for your website.

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