5 Innovative Ideas for Engaging Your Fickle Audience

5 Innovative Ideas for Engaging Your Fickle Audience.

FIRAS KITTANEH

 

But in this day and age, current trendsdictate what gets seen, talked about, and shared. Only the newest, most creative approaches to marketing prevail.

Take a look at these fresh ideas for implementing innovative marketing techniques into your company’s strategy.

4. Weaving a captivating story.

According to the Harvard Business Review, storytelling is one of the most irresistible and powerful marketing tools your business should have in its arsenal. While an oft-used technique, hearing or seeing a great story actually taps into the brain’s oxytocin system, resulting in the audience being more able to remember, recall, and act based on the information presented in the story.

As author Harrison Monarth writes, “Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.” For inspiration on how to incorporate fascinating narratives into your company’s content, check out Microsoft’s page of profiles, which highlights members of the company’s staff and their life stories.

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