July 13, 2015 by
You and I want your website to rank well for targeted terms. However, what a lot of people lose focus on, is all the other properties ranking that surround your search terms (branded and non-branded). These other properties, in some cases, are even more important than ranking for your keywords. Why? Well, online consumers are getting more savvy every day. In many cases, a good ranking is not enough. They want verification from third parties. In this post, Ill give some examples and ideas.