Quickly Organized Crowdfunding Campaign Raises $570,000 for Baltimore – The Chronicle of Philanthropy.
By Rebecca Koenig
Over the course of a few weeks, the organization increased the goal, first to $250,000, then to $500,000. A local television station helped spread the word by running a free public-service announcement advertising the fund.
Individuals also promoted the campaign. The nonprofit used a platform developed by MobileCause that combines crowdfunding with peer-to-peer soliciting. People create their own fundraising pages on the platform and share personalized appeals via text messages. The nonprofit already worked with MobileCause, making it easier to quickly launch the new effort.