The Ultimate White Paper Template [Free Download] | Content Marketing Forum.
July 9, 2015
White papers and eBooks should be the foundational assets of your content marketing strategy. The numbers don’t lie. . . . at least in this case:
- White papers are amongst the top 10 tactics used by B2B content marketers in a CMI study; and
- 78% of buyers used white papers in the past 12 months to research B2B purchasing decisions.