The Ultimate White Paper Template [Free Download] | Content Marketing Forum

The Ultimate White Paper Template [Free Download] | Content Marketing Forum.
   July 9, 2015

White papers and eBooks should be the foundational assets of your content marketing strategy.  The numbers don’t lie. . . . at least in this case:

  • White papers are amongst the top 10 tactics used by B2B content marketers in a CMI study; and
  • 78% of buyers used white papers in the past 12 months to research B2B purchasing decisions.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s