First the numbers: Our over 1 million unique publishers publish more than 130,000 posts a weekon LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The top content-demanding industries are tech, financial services and higher education. The average post now reaches professionals in 21 industries and 9 countries.
Even more interesting are the stories. We’ve heard from major book publishers like Simon & Schuster who see spikes in sales every time their business authors write on LinkedIn. We’ve heard from people who are new to blog writing who can’t believe what they see. Julie Rottenberg, the former Sex and the City writer who is now show runner on Bravo’s new comedy, Odd Mom Out, wrote a post about her path to achieving her own show. It garnered 68,000 views and an amazing 178 comments from real, identifiable people (many of whom said they were immediately setting their DVRs). “The overwhelmingly positive response has been so heartening — and shocking, given the state of most comments online,” she said.