YouTube Community Development: How to Build a Following With YouTube Social Media Examiner.
By Michael Stelzner
“In the online video industry some people would call it the difference between a lean-in versus a lean-back experience.” Tim explains. “When you’re watching television, you are usually multitasking and leaning back into your couch. On YouTube it’s called a lean-in experience, because people are totally immersed and leaning in to watch the content and they aren’t … distracted.”
On television actors get paid a lot of money to pretend they’re someone they’re not. In social media if you pretend you’re someone you’re not, it immediately discredits you.