Twitter Updates Audience Insights & Introduces Persona Targeting.
Martin Beck on July 2, 2015
Twitter today announced an update to its audience insights dashboard and introduced a streamlined way for advertisers to target demographic groups.
Launched in late May, the audience insights dashboard provides a snapshot of Twitter user demographics, such as income, interests and purchasing behavior. Today’s update enables brands to apply those demographics specifically to their ad campaigns and tailored audiences. The demographic information is aggregated from Twitter data partners Datalogix and Acxiom, and displayed without personally identifying any individual users.