Infographic: Mobile Adoption and Retention Stats B2B Marketers Should Know | @OpenViewLabs

Infographic: Mobile Adoption and Retention Stats B2B Marketers Should Know | @OpenViewLabs.

by Arsham Memarzadeh

3 key takeaways on mobile customer acquisition & retention in 2015

  • Mobile users are spending more time in apps than ever, but they’re spending that time on fewer apps
  • Thanks to overcrowding and increased competition in app stores, customer acquisition cost is soaring
  • Customer retention is a BIG problem (in fact, it’s costing even more than acquisition)
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