Infographic: Mobile Adoption and Retention Stats B2B Marketers Should Know | @OpenViewLabs.
by Arsham Memarzadeh
3 key takeaways on mobile customer acquisition & retention in 2015
- Mobile users are spending more time in apps than ever, but they’re spending that time on fewer apps
- Thanks to overcrowding and increased competition in app stores, customer acquisition cost is soaring
- Customer retention is a BIG problem (in fact, it’s costing even more than acquisition)