To create and curate such content, you need to have a basic understanding of how people think. If they read something uplifting or relatable, they instantly want to share it with their friends and colleagues. Content that evokes positive emotions such as awe, excitement and surprise will always work better than posts that have a less upbeat tone to it. An example: An article on Buzzfeed (the undisputed king of viral content) titled ‘21 Pictures That Will Restore Your Faith In Humanity‘ currently has 15.1 million views. Also, in the words of Buzzfeed’s editorial director, Jack Sheperd, ‘Cats’.