The 5 Essential Elements of a Fundraising Email | Constant Contact Blogs

The 5 Essential Elements of a Fundraising Email | Constant Contact Blogs.

All organizations know that email marketing is a critical component of donor engagement and gift solicitation.

Yet, it’s obvious that people are inundated with email: personal, work, and promotional messages drown inboxes daily. When your email does get opened and read, how should you structure your email to improve your chances of engaging the reader?

In this post, we’ll cover five essential elements of an effective fundraising email .

But first, a quick discussion about the importance of mobile.

More than half of emails are read on a mobile device. And some studies claim even more than that.

 

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