How to Build Relationships and Gain Long-term Value from Social Media | @OpenViewLabs.
Share Valuable Content
Following the right people and interacting appropriately are crucial to growing your brand, but you won’t get people to stick around unless you’re sharing valuable and meaningful content. While sharing out your own content is certainly valuable, it’s hard to generate enough content to keep the social gods happy. So, look for industry-relevant content that you know your audience will appreciate.
You can use services like Flipboard, Nuzzel, Feedly, Quibb and Daily by Buffer to discover content to share and tools like start A FIRE that allow you to promote your own content even when you’re sharing out external links.