Analyzing the Success of the Two Most Popular Branded Twitter Accounts | Social Media Statistics & Metrics | Socialbakers

Analyzing the Success of the Two Most Popular Branded Twitter Accounts | Social Media Statistics & Metrics | Socialbakers.

What we can learn from the top two Twitter accounts

First, this is all analysis done with very basic data and a few hours worth of investigation. There is a nearly limitless amount of data that you can pull out of Twitter. What we’ve learned from these two accounts is:

  • Samsung Mobile succeed because they don’t pretend to be ‘above’ their followers. They take selfies, they don’t use models, they’re on your level, and theirs looks like a non-branded Twitter account.
  • Samsung Mobile’s branded hashtags are better when they’re more personal. #GalaxyA5 and #GalaxyA7 are both unique. #GearS is not. I would have used something like #SamsungGearS to keep that brand story separate from bicycle riders talking about the new #gears on their bike.
  • Starbucks invite fans to include themselves in the conversation around their drinks and turn their products into stories.
  • Working with viral influencers, and creating lasting ways to stretch those influencers with a hashtag, helps Starbucks expand their reach and extend the ‘lifespan’ of viral influencers.

You may not have the budget of these big corporations, but you do have the ability to scale their ideas to match your abilities and budget. If you feel that these brands aren’t your competitors in any way, you now have a rough blueprint for how to analyse your own competitors and gain an edge on them.

Matthew is the social marketing writer over on the Devumi SMM Blog. You can visit the blog every Friday to learn more about Devumi through their weekly blog posts, or check out this review website. For all the Twitter fans reading this article, please visit and follow the Devumi Gorilla – the most POWERFUL social marketer around!

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