Want To Access The Super-Rich And Family Offices? The Answers Are Referrals And Thought Leadership.
Russ Alan Prince
The number and aggregate wealth of the super-rich (net worth = US$500 million or more) continues to reach new heights. This growth is producing the wealthiest and, in many ways, the most well connected and powerful cohort on the planet. Because of their extensive and diverse needs and wants, the super-rich are very appealing clients to a wide variety of professionals.
The result of their appeal is that a plethora of professionals – with more popping up almost daily – are seeking to do business with the super-rich. Defensively, the super-rich have, in a multitude of ways, placed more obstacles – metaphorical hurdles and land mines – between themselves and all these motivated professionals.