The Beginner`s Guide to Landing Page Optimization.
The technical definition of a landing page is any page that a visitor first visits on your site; they “land” on it.
The modern interpretation of a landing page, especially in the context of a business, is much different.
The most common job for a landing page is to get a visitor to fill out a basic email form and submit it. From there, you can use their information to move them through your sales funnel.
You should be sending most of your cold traffic to a landing page (when possible), because once you have their information, you can direct them around your site as you deem fit.