The Beginner`s Guide to Landing Page Optimization

The Beginner`s Guide to Landing Page Optimization.

Dale Cudmore

The technical definition of a landing page is any page that a visitor first visits on your site; they “land” on it.

The modern interpretation of a landing page, especially in the context of a business, is much different.

A landing page is a page on your website with one specific goal: to get a user to perform one specific action.

The most common job for a landing page is to get a visitor to fill out a basic email form and submit it. From there, you can use their information to move them through your sales funnel.

You should be sending most of your cold traffic to a landing page (when possible), because once you have their information, you can direct them around your site as you deem fit.

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