Two brands start viral campaign with a world record attempt | Marketing Magazine

Two brands start viral campaign with a world record attempt | Marketing Magazine.

One method that’s proven effective for companies is harnessing the irresistibly shareable content that an official Guinness World Records record attempt can offer.

No better example of the online power of record breaking content came earlier this year than with Hyundai Motor’s ambitious New Thinking campaign for its Genesis series of cars.

When 13-year-old Stephanie wanted to send her Dad–who happens to work at the International Space Station–a long-distance message, Hyundai spotted an opportunity to deliver a message that would resonate with both Stephanie and her Dad.

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