A Closer Look at the Impact of #GivingTuesday | Steve MacLaughlin

A Closer Look at the Impact of #GivingTuesday | Steve MacLaughlin.

Blackbaud released a #GivingTuesday Trends report and it is the most in-depth analysis of online giving trends since the event first began. The report covers #GivingTuesday data from more than 4,300 nonprofit organizations representing $55.6 million in online fundraising since 2012.

Here are some key findings from the #GivingTuesday Trends report:

  1. #GivingTuesday has had double-digit year-over-year growth in online donations since 2012.
  2. Large nonprofits have received the most donations on #GivingTuesday but this trend is shifting.
  3. Faith-based nonprofits now receive the largest percentage of #GivingTuesday online donations.
  4. Online average gift amounts exceed100 for most nonprofits on #GivingTuesday.
  5. About 17 percent of online donation form views on #GivingTuesday 2014 were on a mobile device.

 

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