5 Reasons Marketers Fail With Data.
In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are still finding it difficult to draw insights from data.
And at the turn of the 20th century, marketing pioneer John Wanamaker was credited with the popular saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
As it turns out, understanding the true impact of marketing and advertising programs is and has always been hard. The unique blend of art and science that makes up the work today’s marketers are doing is still chasing after the same goals: How do we most effectively make the right people aware of our products and services, get them to take actions we want them to take? And then how do we figure out what we did right and wrong so we can do it again, only this time more efficiently?