Cannes Lions Festival Shifts Focus Toward Ad Technology – The New York Times

Cannes Lions Festival Shifts Focus Toward Ad Technology – The New York Times.

JUNE 21, 2015

This week, the media and marketing industry will descend on the French Riviera for the annual advertising conference known as the Cannes Lions International Festival of Creativity….

This year, there will be more emphasis on advertising technology, which is fundamentally changing how advertising is created, bought and sold. Underpinning many of the panels and speeches at the Palais des Festivals, a giant exhibition space where much of the formal activity takes place, is a focus on digital advertising, social media and analytics. For the first time, a separate Cannes Innovation festival at the end of the week will focus on data and technology.

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