4 Ways to Use Twitter Video for Your Business | Social Media Examiner.
Twitter video is fairly straightforward. You can either record new video from your smartphone, or if you have an iPhone, you can upload a video you’ve already taken.
On your phone, open the Twitter app. Start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.
You have 30 seconds to capture your video. Since you typically lose around one-third of your viewers after 30 seconds, this time constraint works in your favor and keeps viewers engaged.