Live Video Is The New Clickbait | TechCrunch.
by Natasha Lomas (@riptari)
Even if you realize you’re able to watch a recording of the stream later on, it’s not the same as joining in live. That’s the difference between drama and video. One is a collective experience shared in real-time; the other has a pause button.
Of course live video streaming services are not new. But their time has arrived. The capable mobile devices are ubiquitously in place, the high speed networks can handle the broadcasts, and our eyeballs have been primed en masse for dynamic vicariousness. We are ready and willing to peer in.