Big Fuel » Blurred Lines: SXSW’s Music and Tech Convergence

Big Fuel » Blurred Lines: SXSW’s Music and Tech Convergence.

By  in Fuel for Thought

So goes the evolution of a music and tech conference–where interactive now feels like a showcase where no single brand, panel, startup, or product stands out IRL, and next year could easily be old news. The real winners of SXSW are the ones who make a digital splash in real time, with announcements and fan fare around their activities. The brands offering experiences over information, and using that momentum to catapult their business off the ground.

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