Digital strategy is a growing priority in nonprofits, but the findings reveal that this growth is not consistent across organizations in terms of staffing, tools, and strategies. 56% of survey respondents reported that they do not have any staff dedicated to digital strategy. Size plays a role in determining this to some extent, where 66% of respondents from organizations with 76 or more full time staff noted that they do have a dedicated team for this.
Findings from the report also reveal that nonprofits are changing the way they raise money and acquire new donors and supporters. Nearly 60% of respondents indicated that content marketing will be a key strategy in 2015, with over 60% indicating that they will continue to use visual media such as videos and images, underscoring this upward trend from 2014.