Report: Mobile Video Ads 5X More Engaging Than Standard Banners

Report: Mobile Video Ads 5X More Engaging Than Standard Banners.

 

Engagement on video was 5x that of standard banners on average, according to a new study from Millennial Media. Advertisers in the technology and business services vertical saw 822 percent higher engagement from mobile video ads, and retail campaigns topped 628 percent higher engagement.

The full report is available for download here.

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