A Beginner’s Guide to Social Media Advertising

A Beginner’s Guide to Social Media Advertising.

BY EVAN LEPAGE

On Facebook, desktop ads have 8.1x higher click-through rates and mobile ads have 9.1x higher click-through rates than normal web ads. Meanwhile,Promoted Tweets have shown average engagement rates of 1-3 percent—much higher than traditional banner ads. It’s no wonder that by June of this year, nearly 80% of US marketers were using promoted Tweets.

Social media advertising isn’t just a buzzword anymore.

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