The Film Director Behind Fashion’s Viral Videos: Luca Finotti

The Film Director Behind Fashion’s Viral Videos: Luca Finotti.

Declan Eytan

Based in Milan. Soft spot for Made in Italy and emerging markets. Full Bio »

The digital age has seen a variety of new professions emerge within the world of fashion 2.0. The job of film director is currently amongst the most inevitable ones, in the fast-changing digital landscape. Today’s fashion short film directors, have the task of reaching a wide range of individuals online, through content which transmits a fashion house’s DNA, and has the potential of going viral. Italian film director Luca Finotti has been one of the most-buzzed about young fashion film creatives since a couple of years, and his portfolio of clients includes Armani, Givenchy, Dolce & Gabbana, Vogue Italia, Adidas and Moschino.

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