After Steve Jobs, Apple Steps Up Giving – The Chronicle of Philanthropy

After Steve Jobs, Apple Steps Up Giving – The Chronicle of Philanthropy.

By Alex Daniels

Since co-founder Steve Jobs died in 2011, however, the tech giant has increased the profile of its giving under the leadership of its CEO, Tim Cook, who this week said he will give the majority of his personal wealth to charity, according to a report in Fortunemagazine.

Recent corporate gifts from Apple, including more than $40 million to the Thurgood Marshall College Fund this month, have raised expectations among nonprofit leaders that the most profitable company has charted a new, more generous course.

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