Do Clickbait Headlines Undermine the Credibility of Content and Experts? | SocialTimes

Do Clickbait Headlines Undermine the Credibility of Content and Experts? | SocialTimes.

By Kimberlee Morrison on Mar. 23, 2015

It has become standard practice among aggregators to rely on click bait headlines to drive shares, which is standard practice. But as we demonstrated above, the credibility of real experts like Doe can be undermined by the way framing of the information. Indeed, the push to get stories out there means that viral information goes unverified and click bait headlines undermine the authority of publications — and of experts.

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