Jones Starts Nonprofit to Save Companies From Themselves – Bloomberg Business.
“Its mission is very simple: help companies learn how to operate in a more just fashion by using the public’s input to define exactly what the criteria are for just corporate behavior,” Jones, who runs $13 billion Tudor Investment Corp., said in his presentation. “We put so much emphasis on profits, in exclusion of all else. It’s like we’ve ripped the humanity out of our companies.”
The organization will publish an annual September survey that polls a representative sample of 20,000 Americans about what they think just corporate action entails, Jones said. Next year, the nonprofit will rank the 1,000 largest U.S. firms by equitable behavior, as defined by the findings, in what it calls the JUST Index. Jones, 60, added that merely increasing corporate philanthropy shouldn’t count as changed conduct.