Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds

Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds.

Nielsen pulled the data from 173 of its Brand Effect studies that included video ads on Facebook, including only campaigns that showed positive lift. The studies used a test-and-control design and the research company divided viewers in the test groups by total length of video view. It found found lift of 47% for ad recall, 32% for brand awareness and 44% for purchase intent for subjects who viewed the ads for three seconds or fewer.

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