3 Strategies to Segment Audiences and Personalize Digital Marketing | SocialTimes

3 Strategies to Segment Audiences and Personalize Digital Marketing | SocialTimes.

Forrester’s report on Competitive Strategy in the Age of the Consumer emphasizes going beyond consumer historical data, and expanding analysis to better understand “the next step a consumer may take.” Customers come into contact with brands at varying stages; some are ready to purchase, others are there to gather information, and it’s up to brands to offer experiences that cater to each specific situation, and move the consumer closer to conversion..

Brand-to-consumer experiences help brands gain a real-time understanding of where an individual is in the buying cycle, and how the brand can move them along the path to purchase.

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